Pure by luce

As young graduate I got the chance to start as an intern at Pure by Luce, a rising sustainable sportswear start up in Belgium.
I worked independently on a variety of projects: from packaging design, branding, exhibition stand design, workbook/lookbook, marketing stories to color palettes.

 
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Hang tag

One of my first projects was to design the hangtag for the clothes. To fit in the Pure by Luce philosophy it is made out of decent paper and a metal ring. Give your hangtag a second life by using it as a travel tag!

 
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Unboxing experience

In the world of online shopping packaging is of course indispensable, the products of Pure by Luce are conveyed in a sustainable and inexpensive shipping box. We wanted to create an experience from the moment the customer receives the parcel.

I was in charge of the entire process from concept to production.

 

EXHIBITION STAND

To easily catch the Pure by Luce vibe at exhibitions, I designed this stand that embodies the Pure by Luce philosophy:

  • The vividly colored products are highly visible and accessible for a broad audience at the same time.

  • The powerful catchphrase ‘We’ve got a crush on the world’ enhances the Pure by Luce philosophy and triggers the visitor in its curiosity.

  • The addition of plants ensure exotic vibes.

  • The wooden structure is easy to carry and to set up. The set up is done by tightening 8 nuts and bolts.
    Furthermore the wooden structure creates a natural appearance that is in line with an eco-minded brand.

  • The eye-catcher can easily be adjusted to the current collection.